Driving Digital Innovation from Strategy to Launch

I'm Ananthu Venu, a seasoned Digital Project Manager with a proven track record in digital marketing, passionate about orchestrating impactful campaigns and optimizing performance through strategic leadership and data-driven execution.

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About Me

My career journey uniquely blends the meticulous execution of digital project management with the creative and analytical demands of digital marketing. With nearly a decade of experience, I excel at leading complex digital initiatives, translating strategic visions into tangible results, and fostering collaboration across diverse teams.

At the core, I'm a problem-solver who thrives on bringing marketing ideas to life. Whether it's overseeing a large-scale website redesign for enhanced user acquisition, launching integrated digital advertising campaigns, or optimizing content strategies, my approach is always data-informed and results-oriented.

My background as a Digital Marketing Manager laid the groundwork for my understanding of consumer behavior, market trends, and channel optimization, while my Project Management expertise ensures efficient delivery and measurable success. I'm now seeking to apply this powerful combination of skills directly within dynamic marketing environments, ready to contribute to strategic planning, drive campaign execution, and lead teams to achieve ambitious marketing objectives.

Testimonials

My Expertise

I bring a comprehensive skill set to the table, ensuring marketing initiatives are not just conceptualized, but flawlessly executed and continually optimized.

Asana SurveyMonkey MailChimp LinkedIn GitHub Google Ads Google Analytics Google Cloud Meta Ollama

Digital Marketing & Strategy

  • Digital Strategy Development
  • Campaign Management (PPC, SEO, Social, Email)
  • Performance Marketing & Paid Media Optimization
  • Content Strategy & Planning
  • SEO & SEM Management
  • Market Research & Analysis

Digital Project Management

  • Agile & Scrum Methodologies
  • Stakeholder Management
  • Budget & Resource Management
  • Risk Management
  • Cross-functional Team Leadership
  • Strategic Project Delivery

Tools & Technologies

  • Google Ads & Facebook Ads Manager
  • Google Analytics, SEMrush, Ahrefs
  • Project Management Software (Jira, Asana)
  • CRM & Marketing Automation Platforms
  • Content Management Systems
  • Data Analysis & Reporting Tools

Experience

Digital Project Manager
Go RN Full-time Jan 2020 - Sep 2023 Santa Ana, California, United States

Project Manager
Teqzero Contract Jan 2019 - Dec 2019 Kochi, Kerala, India

Digital Marketing Manager
Crossplay Media Inc. Full-time Sep 2014 - Oct 2018 Kochi, Kerala, India

Select Projects

Digital Project Manager

Driving User Acquisition for Healthcare Staffing Platform

Challenge

Lack of qualified lead generation for a new healthcare staffing platform targeting medical professionals.

My Contributions

  • Led cross-functional team to plan comprehensive digital launch strategy
  • Managed end-to-end PPC and social media campaign lifecycle
  • Implemented Agile sprints for rapid landing page optimization
  • Coordinated KPI establishment and daily performance monitoring

Results

45% Increase in Qualified Leads
2 Weeks Ahead of Schedule
30% CPA Reduction
Digital Project Manager

Optimizing Organic Search Presence

Challenge

Poor organic search visibility impacting inbound lead flow for critical service lines.

My Contributions

  • Directed comprehensive website SEO overhaul project
  • Coordinated content writers, developers, and SEO specialists
  • Managed implementation of new keyword strategy
  • Facilitated regular progress reviews and optimization cycles

Results

65% Organic Traffic Increase
80% Keywords in Top 10
40% Rise in Organic Leads
Digital Marketing Manager - Crossplay Media Inc.

PPC Campaign Performance Optimization

Challenge

Maximizing ROI from limited advertising budgets for diverse client portfolios.

My Contributions

  • Developed targeted PPC campaigns across Google Ads and Facebook
  • Conducted in-depth keyword research and audience segmentation
  • Continuously monitored and optimized bidding strategies
  • Provided detailed performance reports and strategic recommendations

Results

25% Above Industry CTR
35% CVR Improvement
£50K+ Monthly Ad Spend Managed
Digital Marketing Manager - Crossplay Media Inc.

Content Strategy & SEO Growth

Challenge

Building brand authority and increasing inbound traffic through valuable content.

My Contributions

  • Developed comprehensive content strategy aligned with client goals
  • Oversaw creation and optimization of SEO-focused content
  • Conducted competitive content analysis and gap identification
  • Collaborated with design and development for content delivery

Results

85% Organic Traffic Growth
Top 3 Keyword Rankings
50% Increase in MQLs

Education & Certifications

My commitment to continuous learning ensures I stay at the forefront of both project management and marketing disciplines.

Master of Science (MSc), Project Management
Leeds Beckett University

Advanced project methodologies, risk assessment, and strategic delivery, directly applicable to complex marketing initiatives.

Postgraduate Degree, Marketing Management
Indira Gandhi National Open University

Comprehensive understanding of marketing principles, consumer behavior, market research, and strategic marketing planning.

Certified ScrumMaster® (CSM)
Scrum Alliance | Credential ID: 1993657

Expertise in Agile frameworks, enabling efficient and iterative development of marketing campaigns and projects.

APM Student
Association for Project Management

Continuing professional development in advanced project management methodologies and best practices.

Let's Connect

I'm always keen to discuss new opportunities in marketing, explore potential collaborations, or simply share insights on digital strategy and project execution.

Blog

First Post

Jul 10, 2024

This is a sample blog post to test the blog page functionality.

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